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Prospective patients expect to see your dental portfolio. Showcasing your before and after photos will reinforce your commitment to quality dentistry and patient care. Before and after pictures are powerful because they build trust with potential new patients through social proof (which demonstrates how you work has helped others). Visual transformations provide tangible evidence of your effective service. These images should be used across all your marketing channels (social media, website, postcards, etc.) to engage new audiences and drive digital traffic to your website.

Be consistent with your lighting, angles, and backgrounds in before and after photos. This will eliminate distractions and assure your audience that the images are clear, honest comparisons.

Consider providing free teeth whitening (especially after braces). People associate white teeth with quality, so you won’t get the desired response with straight, discolored teeth.

Check the backgrounds of your photos for clutter and any OSHA/HIPAA violations. Photos live forever online, so it’s critical to present a professional image

Collect and present action shots that show the transformation process.

Visit So Many Molars for free ideas and resources that attract new dental patients: somanymolars.com/