*Improving Your Online Visibility - Traffic plus Conversion*

Welcome to the Art of Value Whispering podcast

Today, I’m joined by Natalie Alsop, Content Marketing Consultant, SEO/Website Trainer and founder of Engaging Content.

Natalie began her career as an office administrator and quickly learned what she didn’t enjoy. When she changed paths to follow a degree in multimedia and computing, she discovered her passion for human-computer interaction.

After gaining experience, Natalie launched her own web design business, using her problem-solving skills to help clients build websites. Over time, she realized that a website is only one piece of a larger marketing puzzle. This led her to shift focus toward SEO and content creation.

Today, she empowers coaches, consultants and service professionals to master SEO and content strategy, helping them attract clients directly through their websites and reduce reliance on social media marketing.

Join us in this insightful episode as Natalie shares strategies for boosting your online visibility, increasing traffic to your website, and converting visitors into loyal clients.

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“Your website is a digital representation of you. It's working when you're not. It speaks to your audience even when you’re not there, ensuring your message and value are always available." - Natalie Alsop
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*IN THIS EPISODE*
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You will discover:
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*Best practices for creating an intuitive website experience
*Common myths about owning and maintaining a website
*Key insights for building a successful website
*Essential tips for establishing a strong online presence
*How your online presence enhances the client journey
*The impact of SEO and a holistic approach to improving it
*Strategies for attracting more clients through content marketing

...and more!
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*ABOUT YOUR HOST, MELITTA CAMPBELL*

Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme.


She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.

Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.


Melitta is also the best-selling author of A Shy Girl’s Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally.

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Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup.

You can learn more about Melitta's story here.

Connect with Melitta
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