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Marketing
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1,129,530 Views ā€¢ Oct 20, 2024 ā€¢ Click to toggle off description
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Views : 1,129,530
Genre: Entertainment
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Uploaded At Oct 20, 2024 ^^


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Rating : 4.963 (735/78,958 LTDR)

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RYD date created : 2024-11-28T18:19:03.68916Z
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2,013 Comments

Top Comments of this video!! :3

@ControversialOpinionGuy

1 month ago

I'm so glad thor said "vast majority" instead of all. A lot of people dont realise how much of undertale Temmie made.

8.2K |

@Bulkvannderhuge

1 month ago

We've actually gotten to the point where excessive advertising actually makes people doubt the quality of the game.

2K |

@GameCyborgCh

1 month ago

word of mouth is a million times more valuable than an ad. People ignore ads, but people will check out games their friends recommend

2.4K |

@novalopez3068

1 month ago

Thing is, a lot of games are actually marketed through YouTubers.
A lot of indie games will have little to no marketing on any main pages but instead will be played by a bunch of YouTubers which significantly increases peoples likelihood to buy it.
An ad for a game is forgotten, overlooked and not as abundant as 20 different YouTubers playing the same game

927 |

@tjackknife6590

1 month ago

To be fair, I only learned of Heartbound through this channel, and not through commercials.

175 |

@hjewkes

1 month ago

The fact that multiple games went through my head when he said ā€œone of the greatest games was made by one personā€is nuts

1.7K |

@punishedsteak5150

1 month ago

Undertale had great marketing: youtubers

6.2K |

@littlemisspipebomb4723

1 month ago

While this is true I think it's important to realise that most games are not Undertale.
It was Kickstarted almost entirely by homestuck fans and had a preinstalled fanbase from Toby's work on Mother romhacks too.
The game had tons of eyes on it to begin with, the marketing was all word of mouth and wss completely forgotten by the matpat fanbase that came after it was released.
I don't want it to sound like I'm talking down about Undertale, because it really is an incredible game, but it didn't come out of nowhere.

523 |

@ntate123

1 month ago

to be fair I think his point wasn't that the marketing is what these good indie games needed, but the overall point that AAA slop is plastered all over our social media feeds and Youtube/Twitch ads while these great "one person" games require word of mouth to propogate is still an issue.

208 |

@Mimikyuke

1 month ago

I remember when Matt Pats video of giving Undertale to the pope came out

29 |

@Ziialan

1 month ago

That works for many other stuff too, not just games.
The consumers are the marketers, amazing insight.

919 |

@Msrtynmen

1 month ago

My father used to say,
"QUALITY IS SOLD BY ITSELF"
And it is true.

745 |

@TheElectrikCow

1 month ago

I don't know if there was context cut out, but what the person in chat is saying isn't wrong, even though you're absolutely right! The fact is nowadays most of the games paying for a ton of advertisements are just low quality, while some of the best games (like many that you mentioned!) have close to no advertisements. Which is what the person in chat was saying.

175 |

@Zeboki

1 month ago

Counter argument;
The Talos Principle
Oddworld
Wonderful 101
Planescape: Torment

Itā€™s a myriad of factors where quality alone canā€™t carry it. Marketing is just as much of a factor as much as word of mouth, accessibility, onboarding, target demographic, competition & the most annoying of all that is luck.

Of course all this doesnā€™t mean one should be discouraged to make games. The industry isnā€™t dying because Concord happened, itā€™s still thriving. However reality should always be taken into consideration.

Thereā€™s no guarantee that anyone will have their own Balatro, Lethal Company or Undertale moment. Expecting such a result is self sabotage.

24 |

@2ndbrain909

1 month ago

The fact he mentioned slay the spire as an example makes me very happy. Canā€™t recommend that game enough.

I lost all my data to it one time because of a storage mishap and I still came back to put in twice the amount of hours I had before. And itā€™s not even a grindy game or one that rewards you for playing a certain amount of hours. Itā€™s just a very good game in my opinion.

14 |

@CaptainMorghan4152

1 month ago

ROLLER COASTER TYCOON WAS MADE BY ONE MAN CODED ENTIRELY IN ASSEMBLY IT SPAWNED AN ENTIRE GENRE OF TYCOON GAMES FOR DECADES

270 |

@hehashivemind6111

1 month ago

Toby had a pretty built in audience that helped a lot with the word of mouth tbf

13 |

@nickbarrow6679

1 month ago

Stardew valley should be on the same pedestal as undertale I will die on this hill

138 |

@PenguinSebs

1 month ago

Part of this is true. On the flipside, I can guarantee that for every gamer, thereā€™s dozens of indie games on Steam theyā€™d love to pieces but will never find out exist. Some games thrive without marketing but thatā€™s hardly a guarantee

2 |

@kiritotheabridgedgod4178

1 month ago

Thor, there is difference between mass visibility and niche visibility. Niche visibility sells the game to the people who would definitely enjoy it, mass visibility sells the game to everyone.


Bad games have a lot more mass visibility than good games. This in turn, makes people hesitant to try new genres of games, if the game they've played in that genre, which had mass visibility, was a dumpster fire.

Let's take Overwatch and Tf2 as examples. Overwatch has mass publicity, tf2 has niche publicity. They're both technically objective based hero shooters, but if someone who is unfamiliar with genre (or in this case sub-genre) picks up and plays overwatch and dislikes it, they're less likely to pick up a game that they might actually enjoy on the same (sub)Genre, like Tf2.

It's a false equivalency situation, while on the surface it's correct, when you brush past the surface level, it doesn't actually track well.

18 |

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