open dyslexic mode

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: www.boxlight.io/

Marketing is broken - and Rory Sutherland is here to fix it.

In this unfiltered episode of Jimmy’s Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business.

Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage.

Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers.

Plus: Rory’s thoughts on neurodiversity, conspiracy theories, alcohol-free, tribalism, and why your business probably needs a podcast.

This isn’t just marketing - it’s how the world works.

👀 If you like Rory on Diary of a CEO or his TED talks, this might be his most honest interview yet.

00:00 Intro
02:20 Android vs iPhone
04:23 Why Aren’t There Old Women on TV?
08:26 The Truth About Gen-Z
12:28 How to Use ADHD to Win
19:00 Jimmy Carr & US Laws
24:00 Most Underrated Marketing Campaigns
39:30 The Rise of Alcohol-Free Beverages
32:35 Entrepreneurs vs Politicians
35:28 Why is Rory on Every Podcast?
37:09 Brexit & Rory’s African Roots
40:56 Andrew Schultz
46:00 Why Capitalism is the Best
53:15 Rory vs The Financial Times
56:10 20p Lorry Insurance
01:02:18 Why Disney Should Run UK Trains

**********

Follow us on socials!
Instagram: www.instagram.com/jimmysjobs
Tiktok: www.tiktok.com/@jimmysjobsofthefuture
Twitter / X: www.twitter.com/JimmyM
Linkedin: www.linkedin.com/in/jimmy-mcloughlin-obe/

Want to come on the show?
hello@jobsofthefuture.co

Sponsor the show or Partner with us:
sunny@jobsofthefuture.co

Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter www.linkedin.com/in/sunnywinter/
Junior Producer: Thu