To succeed in cold calling, Patrick Turner, Senior Global Business Development Executive at Benefex says to keep it simple: 📞

🔹 Skip Permission, Go for Forgiveness: Don't wait for permission, just dive in. The first 30 seconds set the tone for the next ones.

🔹 Smooth Discovery Calls: Ask the right questions to uncover the prospect's pain points. Dive deep to understand their needs and keep the conversation flowing.

🔹 Clear the Path: Avoid adding unnecessary obstacles to your progress. Keep your approach straightforward and focused on the goal of getting that meeting.

#sales #salessuccess #mindset #prospecting #b2b

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