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Inside a Bid Request: Core Components Explained
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Every programmatic auction starts with a bid request—but have you ever actually seen one?

In our latest #IndexExplains video, Robert Lawrence, head of product marketing at Index, walks through the OpenRTB protocol and the key components of a bid request.

Robert shares:

✔️ How data is structured and shared
✔️ What information helps buyers decide to bid
✔️ Why transparency is essential to a healthy supply chain

Whether you're new to #AdTech or just want a closer look at how OpenRTB works, we've got you covered.

Watch now: bit.ly/4mYZnp7
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Views : 226
Genre: Education
License: Standard YouTube License

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RYD date created : 2025-09-21T20:53:13.447442Z
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