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69 Views • Sep 2, 2024 • Click to toggle off description
Brand positioning can kill your brand and business. But it can also make it! It's so important to be in front of the right people when it comes to branding. Brand positioning is the tactical choice of where and which market you place your business and brand into.

In the case of Rolls-Royce, they realized that they were trying to sell much more expensive luxury vehicles to a crowd that were only shopping for normal cars. So they positioned themselves to be where more affluent buyers were, quite literally - they physically stated bringing their cars to boat and plane shows. This positioned their brand where they needed to be. Though it seems like a logical choice, at the time this was probably the best brand positioning decision they could have made.
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Genre: People & Blogs
License: Standard YouTube License
Uploaded At Sep 2, 2024 ^^


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RYD date created : 2024-09-04T00:21:05.569822Z
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