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69,747 Views • 1 month ago • Click to toggle off description
How did an American turn Indian artisans into India’s biggest handcraft brand? 🤯
In this video, we unbox the FabIndia story — from John Bissell’s vision in the 1960s, to building a ₹1600 Cr empire with 55,000+ artisans and 300+ stores.
👉 What you’ll discover:
The problem John noticed in India’s artisan industry
How FabIndia cracked the supply chain challenge with SRCs
Why FabIndia chose to dominate a niche market instead of chasing a big one
The business lesson every entrepreneur can learn
💡 Do you think more Indian brands should adopt this model to empower artisans? Share your thoughts in the comments!
For entrepreneurs, creators, and business minds who love brand stories & startup strategies 🚀
#fabindia #indianbrands #businessmodel #startupstories #unboxingindianbrands #DeepPockets
Views : 69,747
Genre: Education
License: Standard YouTube License
Uploaded At 1 month ago ^^
warning: returnyoutubedislikes may not be accurate, this is just an estiment ehe :3
Rating : 4.937 (56/3,493 LTDR)
98.42% of the users lieked the video!!
1.58% of the users dislieked the video!!
User score: 97.63- Overwhelmingly Positive
RYD date created : 2025-10-10T17:55:27.849663Z
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15 Comments
Top Comments of this video!! :3
This is India's original Etsy. It's an Etsy before Etsy.
5 | 0
Why our government is letting use India name on foreign brands??
6 | 0
Bhai apke videos se I got to know more about these brands, I used to just look and think that these are just another "new brand".
2 | 0
Good stuff. As the economy grows more stores like FabIndia will be needed.
1 | 0
वामपंथी ब्रांड
1 | 0
Do they still eXist??
| 1
Aaisa hai mp and Andhra k campany itokri hai uso dekho sasta original 354 artisan hai bharat k dekho Bahari ko nhi
| 0
Ford foundation does many propaganda
| 0
Ford Foundation is Evil Behind The Mask.
| 0
Ye Indian brand thodi na hai 🤡
| 1
Bhai bilkul bekar hai fab india
1 | 0
Hindi bol le bhai
| 0
@anaiam-m1w
1 month ago
First comment pleaseeeeeee pin
📍📍📍
Bro apke contents bade hi tagde hite hai jooo full motivate karte hai business karne kooo 🤍🗿keep it uppp💯💯💫
First comment pleaseee
2 | 0