Dharmesh Shah, co-founder and CTO of HubSpot, shares his thoughts on a common mistake many businesses make: confusing an audience with a community. On stage at Masters of Scale Summit in 2022, Dharmesh highlights how a true community is where value is created through the interactions among its members, fostering scalable growth and innovation that no individual company or person could achieve alone. Dharmesh challenges viewers to rethink their approach to engagement and focus on building genuine communities where the human element is at the core.

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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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