The meaning of luxury is fast changing... it’s no longer in what you can buy, but what beliefs you hold...

Luxury Beliefs is a relatively new concept, by which your hobbies, preferences, and beliefs ascribe a status to you... and not merely if you can afford to buy expensive things.

And to fit in with the elite, here are a few things you should be able to project and speak about...

👉🏼 Having your iPhone without a cover - unperturbed by the risk of it falling and cracking. Ah, it’s just a phone.

👉🏼 Taking therapy - the fact that you acknowledge mental health is not just to fix issues, but a part of general wellness - and you have a therapist on retainer.

👉🏼 Being able to catch 8 hours of sleep, and in no rush to hustle. Having your calendar and inbox cleared out to zero - with no projection of being busy - because the wealthy have time freedom and schedules don’t bind them

👉🏼 Drinking only single origin, cold brew coffee - black, no sugar

👉🏼 Absolutely no logos on your clothes - absolute basics - so that there’s no need to showcase what you can afford... for that, you have your social media account...

👉🏼 Where you showcase not your possessions, but your experiences... Masai Mara over Europe... an invite to Davos... leaving NCR during the winter to avoid the pollution... sitting with a podcast mic to drop your thoughts on the economy

👉🏼 No alcohol, zero proof drinks, water and a drink for rapid hydration - why? Because you play a round of paddle for a workout... and drinks other than water are not good for your gut. Kombuchas are allowed.

👉🏼 Having not a “study” or a “home office”, but a “library” at home where you can showcase your collection of physical books.

While all of the above don’t take wealth to acquire, but to be able to relate to such preferences and hobbies comes on the back of a privileged upbringing and access to time that only the wealthy can find.

Luxury is no longer about possessions, but beliefs.

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the