SEVENFRIDAY V-Series featuring a new case shape and patent pending method of reading the dial. The NFC chip gives the ultimate authentication of social SEVENFRIDAY watches by consumers and retailers www.jurawatches.co.uk/collections/sevenfriday-watc…

The hand on the watch indicates the minutes and the hour is read by adding the +number with the number it is closest to on the 0-4 dial. Explanation to follow as soon as we have figured this out!


In keeping with the brand values and inspiration developed with the M and P series, SEVENFRIDAY derives its motivation for the new V range from Industrial Essence, - Revolution and - Engines.

Engineering progress constantly strives for higher performance, so with SEVENFRIDAY registering a few more digits up the meter scale. This idea is reflected in the design of the Hours indication as an industrial gauge, creating a new way to read the time.

Discover highlights like a brand new case shape, new visual complication, fast strap changer (FSC-chip) and an embedded NFC chip that allows authentication of social SEVENFRIDAY watches by consumers and retailers.

Owners of a chipped SEVENFRIDAY can register their watch via the SEVENFRIDAY mobile app. Watches that you register can not be registered by someone else. Over time we will roll out a number of very useful after sales services and community features for registered owners.

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