Today, the consumer's gaze 👁️ is sharper, their expectations higher.

You feel it in every transaction, every interaction 💳 This week's episode of Elevating Brick & Mortar, “Winning Over the New Discerning Consumer," features Myriah Kingen, Director of Facilities Management at Tractor Supply Company.

TL;DR Myriah emphasizes the critical role of cross-functional integration in attracting the well-educated consumer of the future.

In a world where the consumer is more informed and discerning than ever, understanding and meeting their needs requires a cohesive effort across all departments. Early and frequent collaboration 💭 with internal and external teams will resonate with anyone looking to foster a culture of continuous improvement and innovation. 💡

She also sheds light on the underrepresentation of women in facilities management, stressing the importance of support and mentorship to help women recognize how their skills align with industry demands.

🌍 Whether you're a seasoned professional or just starting your journey, Myriah's story is a testament to the power of resilience, strategic thinking, and the unyielding pursuit of excellence.

Tune in now to elevate your game and stay ahead in the retail w