Loyalty programs establish a continuous feedback loop with customers #loyaltymarketing #customerbase

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Loyalty programs - A marketing strategy that rewards customers for their repeated purchases or engagements with a brand.
Feedback loop - A process that allows businesses to collect and analyse customer data, such as preferences, satisfaction, and behaviour, to improve their products or services.
Benefits of loyalty programs - Loyalty programs can help businesses increase customer retention, loyalty, and lifetime value, as well as gain insights into customer needs and preferences.
Types of loyalty programs - There are various types of loyalty programs, such as point-based, tiered, subscription, referral, gamified, or hybrid, that can suit different business goals and customer segments.

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