@JaguarKnight110

4 months ago

So here’s what he’s not mentioning.. Rock has tons of sub-genres, the sub-genres are what grew and scored a few no 1 hits. Anything that charted that’s synth-pop, bubblegum pop, Indie and obviously anything mixed with Emo is Rock. One of the reasons why the industry shifted from Album sales as a measurement of success to Streaming was the only genre selling millions still was Rock. You might have a Pop album, Rap album and Country album get lucky and go platinum but you had several Rock albums that were going multi-platinum during the same time. Yeah you had Rap mega stars like Eminem that got huge but he was the only rapper that had a couple of Diamond certified albums. To give you an idea just how bad things got in the music industry, Jay-Z actually wanted to force the industry to have Indie compete with Rap music because despite the lack of mainstream radio play, these Indie Rock groups were pacing and in some cases out performing your biggest rap acts in terms of album sales and concert size; he felt that it would push Rap into the right direction and grow again because it was one of those genres that was big in name only thanks to the Internet and Social Media. Ever since in the late 2010s they switched to streaming, there was that infamous “R&B/Hip Hop overtook Rock as most consumed music genre” which only lasted 5 years before there was a lot of push back because of how easy it was to inflate stream viewership using streaming bots. Ever since the Music Industry was forced to comb through and start verifying the streaming audience, take a guess which Music Genre bounced back to the top with an over 40% share of the music market? Rock music. It takes about a year or two to go through and verify streams, which interestingly enough about half of the top songs/albums once verified turned out to be Rock oriented under Catalog music.. for those who don’t know anything considered catalog is 18 months or older.. so crazy how when they went back to start verifying streams, and it takes a year or two verify, that the catalog stuff returned in Rock’s favor and Rap went from 32-36% down to 8-12% of the market share. This is my own personal opinion but I feel like the “Big Music Acts” of today cheat or use some form of affirmative action to get that recognition. If anyone wants to google subjects like streaming farms/bots, during COVID which big music stars took handouts from the government because they were financially struggling and you’ll see 2010’s supposed juggernaut Drake the Rapper as one of many recipients.. in my opinion if we allow the music industry to actually compete this downward trend could be reversed for all genres. As of right now, Japan, South Korea and other countries have a much healthier music industry than the US currently does. Also why most mainstream radio is voted by and large, even by the youth as absolute garbage.

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