#taxplanning #elss #mutualfunds
The Asset Management Company (AMC) and the fund manager's reputation and track record are key factors in selecting an ELSS fund.

A well-established AMC with a long history of successful fund management indicates stability and expertise. Look for an AMC with a strong financial position and consistent performance across different market cycles.

Evaluate the experience and past performance of the fund manager. They should have a proven track record of picking the right stocks and building strong portfolios.
If the fund manager continuously performs well for a long time, it may indicate that such a mutual fund scheme may repeat its performance under similar market conditions. Also, try to evaluate the performance of other funds they've managed in the past or are currently handling.

Choose an AMC committed to transparency, ethical practices, and responsible handling of investor funds. Do check if they have a clean track record of regulatory compliance.

Remember, these are not just theoretical concepts; most of this information is easily available on the internet today.

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