If you want to learn how to build a fashion brand... please don’t look at what’s happening in Paris and Milan...

What gets conceptualized in Paris and Milan takes a couple of years to travel to the US...

What trends in the US takes another 3 years to travel to India...

If you really want to increase your chances of success at building a fashion brand... just travel to Guangzhou in China.

It has the biggest market in the world for everything fashion.

I stumbled upon so many people on my flight to China who were traveling to Guangzhou to look at what’s trending in their industry across apparel, footwear, jewellery and furniture.

👉🏼 You go to Baima Fashion Market to see hundreds of stores across 7-8 floors, each with different designs... these are wholesalers who showcase their designs for people to place bulk orders.

You can also buy a few pieces in retail or as samples.

👉🏼 Visit the Sanyuanli Leather Market to look at everything that’s new and happening in leather.

👉🏼 Visit the Louvre Furniture Mall in Foshan, where you get the best of Italian furniture designs, and a floor each dedicated to Japanese, Korean, Italian and different styles of furniture.

When I say visit China... I’m not suggesting you go buy from them and not manufacture in India...

But you can’t beat someone at their game unless you understand what game they’re playing and how.

Goes without saying, but always proud to say, Jai Hind.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23