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167 Views ā¢ Sep 28, 2021 ā¢ Click to toggle off description
AB InBev chief executive officer Carlos Brito said of Michelob Ultra: "If you work out and go out, no need to compromise, because it's a great-tasting beer with less carbs, less calories, less alcohol for you to be able to have that active lifestyle."
Among Anheuser-Busch's top brands, to paraphrase a recent Bloomberg report, Budweiser may be "the King of Beers," but Michelob Ultra is the crown jewel.
Michelob Ultra is a relative newcomer to Anheuser-Busch's suite of light lagers. Launched in 2002, it now accounts for 10 percent of Anheuser-Busch's U.S. business. The fast and furious success of this "superior light beer" can be attributed to its strongest trait: marketing to athletic, calorie-counting conservatives.
#michelobultra #superbowlcommercials #michelobultralight #superbowlads #creativeadvertising #creativeadvertisement #advertisingcampaigns #lowcaloriebeer #Superbowl #bestadvertising #creativeads #Superbowlads #Michelobmarketing #Anheuserbusch #creativeads
Views : 167
Genre: Education
License: Standard YouTube License
Uploaded At Sep 28, 2021 ^^
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RYD date created : 2022-07-15T11:58:00.416702Z
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