In Brazil, people eat hamburgers differently than in the US. The US version wouldn't stand up cap-side down because the nozzle sticks out, making it hard for Brazilians to use since they would constantly need to pick up and put down and close open ketchup with each bite.

This is why “Product Premium” is an essential consideration when expanding to new markets - companies must take into account cultural differences and customer preferences.

To learn more about “Product Premium” and ensure that the product remains competitive and relevant in new markets, check out the Master Class Foundations, a FREE course for building a global organization at scale: www.globalgrowthmasterclass.com/a/2147782521/gsF7e…

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