Each founder must think of the Strategy for their business through this lens...

You can only pick two items out of three available options...

1/ Speed
2/ Scale
3/ Independence

👉🏼 Those who pick Speed and Scale, give up on Independence because the first two come through external capital.

Raising external capital means your interests as a founder are going to be subordinate to those of the external investors.

👉🏼 Those who pick Speed and Independence, give up on Scale.

This is the case with most bootstrapped companies. Not a bad place to be if the business is profitable and can serve the lifestyle and financial independence of the founder over a few years.

👉🏼 Those who pick Scale and Independence must know that it won’t come with Speed.

Investing your capital into something that can scale requires a mental commitment that means investing almost all of your profits back in for a payout that may come much away in the future.

👉🏼 Each strategy is correct... But it should be picked based on the founder’s temperament.

It’s like Personal Finance. You are either built for a strategy by default... or if you consciously pick something based on what’s best for the business... you must commit to it like your life depends on it.

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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.

Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 2