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1,566,017 Views • 2 months ago • Click to toggle off description
Raw Pressery started with a bold mission — to fight against false packaging and misleading marketing by FMCG giants like Dabur and ITC. Founded in 2014 by fitness enthusiast Anuj Rakyan, the brand promised 100% fresh, cold-pressed juices with no preservatives, no sugar, and no artificial flavors.
From distributing via Mumbai’s dabbawalas to reaching premium retail stores, malls, and airports, Raw Pressery quickly rose to a ₹500 crore valuation. But behind this success was a fragile business model dependent on cold supply chains, short shelf life, and high operational costs.
When the COVID-19 pandemic hit, everything collapsed — inventory wastage, rising losses, and reduced funding led to Raw Pressery being acquired by Wingreens Farms in 2021 for just ₹100 crore.
This is the rise and fall of one of India’s most talked-about clean-label brands.
#startups #businesscasestudy #indianbrands #rawpressery #fmcg #entrepreneurship #shorts #unboxingindianbrands #deeppockets
Views : 1,566,017
Genre: Education
License: Standard YouTube License
Uploaded At 2 months ago ^^
warning: returnyoutubedislikes may not be accurate, this is just an estiment ehe :3
Rating : 4.951 (645/52,147 LTDR)
98.78% of the users lieked the video!!
1.22% of the users dislieked the video!!
User score: 98.17- Masterpiece Video
RYD date created : 2025-09-29T19:23:10.690697Z
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102 Comments
Top Comments of this video!! :3
It isn't the same anymore...the product quality changed and i think it's better to drink fresh juices rather drinking this☺️
310 | 0
COVID ate thousands of businesses 😢
283 | 2
We failed a good business
131 | 2
Oh, didn't knew raw was fresh squeezed juice before this video, thanks for the info 😅
134 | 4
😢sad for them acha kam karne gaye or ho nay paya covid ne sab kuch bigar diya he kahi ache logo ki jan leli kahiyo k business gai bhot kuch hua he us k baa
58 | 0
Atleast the guy had guts
1 | 0
Why only indians own the best knowledgeable channels? Love india for that. Learnt trading, finance, and entrepreneurship from them. ALHAMMDULILLAH. Love from rivals but friends by culture.
44 | 2
Raw juice is still my preferred packed juice.
12 | 0
You are going to be 1 million very soon , every single video is informative and easy to understand
1 | 0
I used to love Raw pessary juices an unadulterated solutions to my problem..... After covid everything changed and i still carve for the OG.
3 | 0
Achhe logo k sath bura nhi hona chahiye bhagwan 😢
| 0
It's very expensive 1 1-litre can costs up to 200/- also ingredients aren't clean anymore.
7 | 2
he was ahead of the time
2 | 0
They can recover by the quick commerce boom, it would helped them.but they didnt do much research, sometimes research and marketing is also help the product in sales!!
| 0
So, basically now Raw is the same as other brands😅
4 | 0
In Chennai you ask for juice, they give you water fruit shake 🥲. No one here have a juicer. Everyone just mix water with fruit in mixer.
| 0
Best juice brand hai..n best quality!! Marketing kare to agey aa jyega.
| 0
Make a detailed video for RAW
1 | 0
That's why dividend and royalty is important
| 0
@deeppockets100
2 months ago
Raw Pressery used cold press technique and expensive machinery, they removed oxidation to extend shelf life to 21 days — without any preservatives, sugar, or water.
But the product was expensive to manage, and during COVID, things went downhill.
Later, the brand was sold to Wingreens and now makes ₹100 Cr+ every year.
But the original brand feel? It’s not the same anymore.
159 | 1