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The importance of empathy in B2B advertising
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0 Views • Nov 7, 2024 • Click to toggle off description
On the Attributed Podcast, Shaun Dix, Chief Champion of Creativity at Ipsos, shared his expertise on what truly makes B2B Ads effective.

Many brands focus on performance-based results, aiming for direct outcomes like leads or sales. However for Shaun, a good ad is about more than just metrics, it’s about making people feel seen and building a brand that people remember and trust.

Shaun and his team have seen that empathy is often more potent than emotion when it comes to ad success.

For more of Shaun’s tips on B2B advertising, check out the blog post: dreamdata.io/blog/what-makes-b2b-ads-effective
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Follow Dreamdata for all things B2B marketing: www.linkedin.com/company/dreamdata-io/
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For similar content check out the Attributed Podcast on your preferred streaming platform: dreamdata.io/the-attributed-podcast
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Uploaded At Nov 7, 2024 ^^


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RYD date created : 2024-11-07T11:02:49.94758Z
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