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BIKIN CAMPAIGN GA PENING LAGI PAKE DATA-DRIVEN MARKETING
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3 Views • Apr 3, 2024 • Click to toggle off description
Pertamina Patra Niaga merupakan BUMN yang menerapkan data-driven marketing dalam memperomosikan brand mereka secara digital. Ada tiga implementasi yaitu customer management di mana data digunakan untuk mengukur daya beli masyarakat. Kedua, dalam product management, data digunakan untuk pemasaran sesuai dengan karakteristik masyarakatnya. Ketiga, brand management yaitu menyesuaikan kebijakan perusahaan sesuai dengan sentimen masyarakat pada saat itu.
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Uploaded At Apr 3, 2024 ^^


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RYD date created : 2024-04-03T12:57:12.608233Z
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