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Expectation management for conversion rate optimization (CRO)
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In a recent episode of the Attributed Podcast, we sat down with Michael Aagaard to discuss his top strategies for conversion rate optimization.

Unmet expectations can damage user trust and lead to lost customers. When a user’s experience falls short of what they expected, it creates a form of emotional friction that lingers, often costing the business more in the long run.

Michael suggests using surveys, session recordings, and even App Store optimization (if relevant) to validate that messaging is clear, direct, and aligned with user needs.

For more tips on B2B CRO, check out the blog post: dreamdata.io/blog/a-guide-to-b2b-conversion-rate-o…

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Follow Dreamdata for all things B2B marketing: www.linkedin.com/company/dreamdata-io/

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For similar content, check out the Attributed Podcast on your preferred streaming platform: dreamdata.io/the-attributed-podcast

#B2Bmarketing #CRO
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RYD date created : 2024-12-03T10:11:32.455009Z
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