TD Bank took a creative gamble with a bold ad campaign using Nike, Coke, McDonald's & Starbucks log

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Vivek Jayaram

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TD Bank took a creative gamble with a bold ad campaign using Nike, Coke, McDonald's & Starbucks logos in ads... Here's the breakdown:
TD's creative campaign showed window-sized glimpses of iconic logos without naming the brands. No lawsuits ensued, but would legal action have been justified?
The trademark owners could potentially have argued that the use of their logos implied sponsorship or endorsement. TD Bank, meanwhile, could have claimed fair use. (Plus, the entire campaign was designed to drive viewers to TD's platform to buy stock in these exact companies.)
This underscores the importance of a central IP question for brands. It's not just "can you enforce your trademark?" but "should you?" Smart brands know when to pick their battles.
#IntellectualProperty #TrademarkLaw #IP #TDBank #Finance #Business #Advertising #LawyersforInnovators

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RYD date created : 2025-08-26T21:00:21.237854Z
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