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ABM is all the rage. A lot of times I get questions about " Is ABM right for me?", " Is my company the right company for ABM and in the right stage?".
www.marketingenvy.com
ABM means a lot of different things to a lot of different people and that's ok.
In essence if you know, if you can limit your audience to 10,20, a hundred of companues and if you know those companies intimately and if your salespeople are targeting the same companies then ABM is good for you.
If you're unsure, which is the right company for you, what size is the relevant size company for you and if your product is even relevant for these companies then you probably want to use other channels and other strategies. It's very important to know that if you cannot quite easily state the accounts that you want to target then probably ABM is not for you.
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Uploaded At Nov 1, 2020 ^^


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