Get-A-Whey is a high-end brand that specializes in the production and sale of protein ice cream. Jash and Pashmi Shah are the co-owners. It is now present in Mumbai and Pune, and the siblings intend to expand into additional cities once the economic crisis around COVID-19 has passed.

Indians are well-known for their fondness for sweets. According to Smart Research Insights, the average yearly intake of ice cream in India is 400 milliliters. For years, Amul, Mother Dairy, and Vadilal have dominated the market, which is expected to reach Rs 18,786 crore by 2022, according to another Eurometer analysis. Smaller firms, catering to specific niches, are emerging in the ice cream sector.

Previously, consumers had to choose between enticing meals and a healthy lifestyle, but with Get-A-Whey, even health-conscious individuals can enjoy ice cream guilt-free. Get-A-Whey, a home-grown protein ice cream, has debuted across multiple retail chains in India and is aimed not just at consumers who like an active lifestyle but also at those who enjoy ice cream.
In comparison to other ice creams on the market, the product is rich in protein, low in sugar, low in fat and carbohydrates, and low in calories. With these elements, the firm has succeeded in making it delectable in flavor without sacrificing the healthful component. Get-A-Whey ice creams are rich in whey protein, which is an important element of a healthy diet. Furthermore, the sugar has been replaced with an organic sweetener called Erythritol, making it a healthier option.


Anish Basu Roy worked for consumer brands such as Coca-Cola and Nokia before setting up Shotang in 2013, a venture-funded retail distribution platform. Five years later, he started looking for another opportunity (his first venture had pivoted to a logistics platform) and began researching the food sector to learn more about healthy snacking. To his surprise, India had limited options except for a few brands selling drab products at premium prices. Keen to turn ‘drab’ to fab, fun and better snacking, he partnered with Sagar Bhalotia to launch TagZ Foods.

The GenZ snacks brand of Shark Tank fame started selling online, but 70% of its sales now happen offline due to heavy GT (general trade) play. The brand is available on all major quick-commerce platforms and B2B and B2C marketplaces such as Swiggy Instamart, Blinkit, Zepto, Amazon, Flipkart, Udaan, Dealshare and Jumbotail. TagZ saw 2x revenue growth in FY23 and recently entered organised retail with Dmart. It also onboarded cricketer Shikhar Dhavan as its brand ambassador and investor in 2023.


Hammer Lifestyle, a smart speaker and gadget company, found itself in a symphony of success after securing a deal on Shark Tank India. Imagine doubling your crew and enhancing technology, all thanks to a deal signed at the exhibition!

This athleisure electronics wearable brand, offering everything from grooming accessories to headphones, witnessed a remarkable jump from a monthly revenue of Rs 70 lakh pre-Shark Tank to a harmonious Rs 2 crore post-show. Not just that, their website traffic also surged by 5x, creating a melodious tune of success.


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