Topic 11: New Product Development
13 videos • 2,423 views • by Professor Wolters
Course video playlist focusing on new product development topcis for Principles of Marketing course.
1
How Companies Develop New Products: The New Product Development Process
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2
How Firms Develop New Product Ideas
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3
The Diffusion of Innovation Theory Explained
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4
When Should a Firm Test Market Their Products
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5
Concept Testing, Alpha Testing, & Beta Testing Explained
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6
Different Types of Test Markets - How firms test their products before they launch
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7
First Mover Advantage: Why You Should Be First to Market
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8
How Firms Commercialize Their Products: How to Bring Your Product To Market
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9
Determining the Marketing Mix for New Products
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10
Industry Life Cycle Explained
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11
10 Reasons Why New Products Fail
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12
The Biggest Product Failures EVER!!!
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13
New Product Development Lecture - Topic 11 of The Basics of Marketing
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