Introduction to Marketing
99 videos • 1,874 views • by Galton College
1
7Ps Marketing Mix
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2
Intro to marketing
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3
Introduction to Marketing
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4
Marketing Ethics
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5
SWOT Marketing
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6
Marketing Positioning
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7
Intro to Marketing Planning
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8
The product in marketing
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9
Marketing Product
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10
SWOT Marketing
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11
Service Marketing
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12
Marketing Objectives
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13
Product in marketing
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14
Marketing Objectives
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15
Control Activities and Marketing
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16
Kotler Marketing Communication Model
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17
Below the Line Direct Marketing
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18
Vertical Marketing
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19
Relationship Marketing
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20
Relationship Marketing
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21
Marketing Mix
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22
Promotion Mix
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23
SWOT and CV
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24
Promotional Planning Methods
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25
10 Barriers to Marketing Planning
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26
Barriers to Marketing Planning Pt 1
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27
Barriers to Marketing Planning Pt 2
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28
Marketing Plan Implementation and Control
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29
The Marketing Planning Process
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30
Marketing Planning
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31
Marketing Planning and Strategic Planning
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32
Market Segmentation Geographic
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33
Importance of segmentation
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34
Bases for Segmentation
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35
Overview of Segmentation
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36
Promotion Mix
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37
International Marketing Mix
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38
Ethical Issues in Marketing
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39
Branding Strategy
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40
Sales Strategy
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41
Introduction to Strategy
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42
Role of Marketing
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43
The Advertising and Promotion Industry Part 2 and broad discussion of part 3 (separate video)
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44
Types of Advertising Agencies Part 1
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45
Advertising and Promotion Industry Part 4
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46
The Advertising and Promotion Industry Parts 1 and 2
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47
Advertising and Promotion 5
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48
The Advertising and Promotion Industry Part 3
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49
Types of Advertising Agencies Part 2
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50
Consumer Ethics in Marketing: The role of ethics and organisations
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51
Marketing Ethics: Consumerism and Ethical Responsibility
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52
Market Research Process
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53
Customer Retention Methods
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54
The Product Concept: Core, Secondary and Augmented Layers
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55
Buying Behaviour: Hierarchy of Effects Model
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56
Consumer Buyer Motives: Psychological Factors
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57
The Buying Process
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58
How Advertising and Promotion are Regulated in the UK
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59
Product Distribution: Types of Intermediaries
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60
Marketing Mix: What is a Product?
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61
Marketing Mix: Types of Distribution Channels
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62
Product and service specification and standards
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63
Barriers to Marketing Planning
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64
Issues in Business Planning and implementation
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65
Targeting: Identifying the right segment and markets
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66
Marketing Strategy: Market led strategic change
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67
Service Quality: Factors contributing to service success
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68
Introduction to Service Markets
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69
Marketing Mix: Product Distribution Strategies
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70
Introduction to Types of Distribution Methods
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71
How to set pricing objectives for new products.
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72
Product Positioning Map
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73
Framework for Assessing Industry Attractiveness
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74
Competitor Analysis: How to identify competitors
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75
Core Competencies: How to identify an organisations strengths
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76
7p's of Marketing: People Processes and Physical Evidence
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77
Marketing and its interrelationship with functional departments
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78
The Marketing Concept
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79
Types of Markets: B2C and B2B
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80
Idea Generation: How new products ideas are established
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81
How to Identify a Business and its Core Competencies
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82
Promotion Mix: Personal Selling
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83
The Product Life Cycle
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84
Evaluation of market segments, targeting and strategy
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85
Marketing: Push Pull Strategies
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86
Market Segments and Targeting Strategies
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87
Customer Relations Management
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88
Porter Five Forces: Threat of Substitutes
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89
Introduction to Ansoff's Matrix
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90
Market Growth: Vertical and Horizontal Integration
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91
Introduction to Diversification
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92
Marketing Concepts: Customer Analysis
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93
Marketing: Diversification, Concentric and Conglomerate
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94
Marketing: Buyer Behaviour
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95
Marketing Process: Introduction to Buyer Behaviour
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96
The Marketing Concept
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97
The Evolution of Marketing: What You Need to Know
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98
The Impact of Effective Marketing Communications
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99
What is marketing
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