Special Projects

16 videos • 15,574 views • by Prada Through an innovative approach that draws inspiration from an unconventional analysis of society, Prada elaborates on codes, transcending trends. Style statements born from the passionate examination of disciplines outside of fashion results in creations that reinterpret reality from unusual perspectives. Unfettered from conceptual limitations and from the strict commitment to stylistic cohesion, the aesthetic codes of the brand have influenced generations of creative minds through manifestos of cultural emancipation that embrace the broadest aspects of life. Prada challenges pre-conceived aesthetic patterns. It is an expression of society: whenever society changes, Prada evolves accordingly. What’s simple and classic is distorted and reconsidered in the tireless search of new perspectives.