Market Research
27 videos • 94 views • by School of Learning Market research is an organized effort to gather data about our target markets & customers segments. The aim is identify & understand our current and potential customers as well as any research topic we have set i.e. understanding our competition. By analysing the data collected, we can discover insights about our customers, segments, buying habits, the market at large etc. Market research is a very important component of business strategy and a major factor in maintaining competitiveness.