HCP ENGAGEMENT
2 videos • 7 views • by giosgCom It is the process between healthcare professionals and pharmaceutical companies of offering healthcare professionals relevant and targeted information, tools and solutions using a targeted multichannel approach. HCP engagement is characterised by open and transparent communication and actively seeking and responding to HCP feedback and needs. This can be done through various means like educational programs, events, and communication efforts, that aim to improve the understanding and use of a product or service.