User interviews and customer discovery in AgeTech
2 videos • 5 views • by Keren Etkin | TheGerontechnologist In AgeTech, your users aren’t always your buyers. That’s why every founder needs to master both sides of the equation: interviewing older adults and caregivers to shape your product, and interviewing budget holders to learn how decisions get made. In this playlist, I walk you through both processes step by step, so you can avoid costly mistakes and build something people will actually use - and pay for.