FENTY PUMA BY RIHANNA | Rihanna #FENTYxPUMA Fashion and Footwear Collection
6 videos • 34,347 views • by PUMA Music and fashion icon Rihanna fused her edgy, independent approach to music and fashion with the performance-driven design of PUMA in her Collection FENTY. FENTY PUMA by Rihanna is fearlessly bold and effortlessly stylish. Combining the cultural influence with gothic tones and exaggerated proportions, the fashion icon challenged the traditional male and female silhouettes blurring the lines between genders that are often times too rigid for her fashion tastes. As PUMA Brand Ambassador and Women’s Creative Director, Rihanna created the FENTY fashion line of apparel, footwear, and accessories for both men and women.