EffWorks Global 2020
28 videos • 617 views • by Institute of Practitioners in Advertising
Highlights from the EffWorks Global 2020 Conference
1
EffWorks Global 2020: State of the Nation
Institute of Practitioners in Advertising
Download
2
EffWorks Global 2020: Getting the Board on Board
Institute of Practitioners in Advertising
Download
3
EffWorks Global 2020: Effectiveness Awards Recap
Institute of Practitioners in Advertising
Download
4
EffWorks Global 2020: Judges Forum 1
Institute of Practitioners in Advertising
Download
5
EffWorks Global 2020: Are you sitting uncomfortably?
Institute of Practitioners in Advertising
Download
6
EffWorks Global 2020: IPA Effectiveness Awards 2020 "Brand Believers"
Institute of Practitioners in Advertising
Download
7
EffWorks Global 2020: Can't Sell Won't Sell
Institute of Practitioners in Advertising
Download
8
EffWorks Global 2020: Is marketing effectiveness on the CEO agenda?
Institute of Practitioners in Advertising
Download
9
Effworks Global 2020: The Age of Synthetic Media
Institute of Practitioners in Advertising
Download
10
EffWorks Global 2020: The Story of the IPA Effectiveness Awards Grand Prix Paper
Institute of Practitioners in Advertising
Download
11
EffWorks Global 2020: IPA & FT - Board Brand Rift - Revisited
Institute of Practitioners in Advertising
Download
12
EffWorks Global 2020: Judges Forum 2 - Evidence that Wins
Institute of Practitioners in Advertising
Download
13
EffWorks Global 2020: Share of Search as a Predictive Measure
Institute of Practitioners in Advertising
Download
14
EffWorks Global 2020: The Creative Commitment Framework
Institute of Practitioners in Advertising
Download
15
EffWorks Global 2020: IPA Effectiveness Awards 2020 "Data and Technology for Growth"
Institute of Practitioners in Advertising
Download
16
EffWorks Global 2020: Positive Brand Friction
Institute of Practitioners in Advertising
Download
17
EffWorks Global 2020: CX: The New Battleground
Institute of Practitioners in Advertising
Download
18
EffWorks Global 2020: The legacy of COVID-19 on human behaviour and communications
Institute of Practitioners in Advertising
Download
19
EffWorks Global 2020: Pandemics and effective communication
Institute of Practitioners in Advertising
Download
20
EffWorks Global 2020: Ecoeffectiveness: the missing measure in the climate crisis
Institute of Practitioners in Advertising
Download
21
EffWorks Global 2020: IPA Effectiveness Awards 2020 “Headline Makers"
Institute of Practitioners in Advertising
Download
22
EffWorks Global 2020: Achtung!
Institute of Practitioners in Advertising
Download
23
EffWorks Global 2020: Creativity for Impact
Institute of Practitioners in Advertising
Download
24
EffWorks Global 2020: IPA Effectiveness Awards 2020 “Challenger Mindsets”
Institute of Practitioners in Advertising
Download
25
EffWorks Global 2020: The Power of Belonging – Why positive action matters to effectiveness
Institute of Practitioners in Advertising
Download
26
EffWorks Global 2020: The Diversity Effect
Institute of Practitioners in Advertising
Download
27
EffWorks Global 2020: Why Does the Pedlar Sing?
Institute of Practitioners in Advertising
Download
28
EffWorks Global 2020: Final comments and close of conference
Institute of Practitioners in Advertising
Download