Observational Research (Blue)
19 videos • 480 views • by Shady Attia The observation method involves human or mechanical observation of what people actually do or what events occur in a natural environment. Observational studies are non-experimental and part of quantitative research and are theory-building and follow a phenomenological approach. The ultimate purpose of observation research is to establish a relationship (association, correlation) between variables. Therefore, this playlist aims to 1) enhance your capacity to conceptualize, design and conduct observational (correlational) research methodologies and 2) formalize an appropriate research strategy and study design based on best practices.