Fashion Shows
85 videos • 187,275 views • by Prada Miuccia Prada, introduced ready-to-wear to the brand in 1988, following the success of her nylon backpacks and totes. In 1997, the brand’s first menswear show was presented in Milan. In the 90s, Prada quickly became one of the most influential fashion houses, transformed from a luxury baggage store to a global presence. As of today, it presents at least four runway shows per year: Spring/Summer Menswear, Spring/Summer Womenswear, Fall/Winter Menswear, and Fall/Winter Womenswear. Most show spaces are designed with Rem Koolhaas’s OMA studio, a longtime collaborator of Prada. In February of 2020, Raf Simons was named co-creative director of the brand together with Miuccia Prada. Each season, a series of videos show the experience of seeing a Prada collection fashion show, from the journey to the space through the eyes of a featured model, to the coveted front row perspective.