Summer 25 Campaign
7 videos • 1,676 views • by Balenciaga Balenciaga’s Summer 25 Campaign, shot by Nadia Lee Cohen, reimagines classic Hollywood costume tests. Through striking portraits and videos, the cast embodies cinematic archetypes, exploring the link between clothing, identity, and performance. Set against a monochrome curtain, the campaign highlights how dress and staging define characters, with narration mimicking vintage casting footage. The cast includes actors Mark Eydelshteyn, Kyle MacLachlan, Linda Honeyman, Sunnyi Melles, Rachel Sennott, Zhou You, and Georgia Ford, alongside artist Coumba Samba and models Sun, Raiki, Queen, and Leona. They bring to life figures like “The Socialite”, “The Reporter”, and “The Villain”, with Linda Honeyman appearing as herself.