Balenciaga Music
7 videos • 4,951 views • by Balenciaga As music is an inherent part of Balenciaga’s culture and creative force, the Balenciaga Music platform was conceived to offer a 360 experience that includes hand-selected playlists, limited-edition merchandise, exclusive content, and interactive campaigns. It introduces mixes made by a variety of musicians working all over the world through multiple genres, individually selected by Demna. These artists are invited to share their musical influences, collaborate on products, and/or produce original compositions—especially for Balenciaga. The platform also catalogues sounds created for runway shows and other activations. The development of new technology, such as wearable NFC chips, allows for special listening experiences within this ever-evolving project.