What'sAppending? - Introduction to Data Appending
3 videos • 59 views • by Emailmovers Data appending is identifying invalid or missing information from a customer database, and repairing it by adding in missing elements of data... Benefits include: - Identify the weaknesses in your data - Improve customer acquisition and retention - Enabling cross-channel marketing - Increase ROI. This series of videos show you through data appending and how it works. Whether you have a business or consumer database What'sAppending? will help you explore new ways to find revenue from your existing databases.