How AI is Reshaping SEO | Challenges, Opportunities, and Brand Strategies for 2025 - Fractl

1 videos • 0 views • by Search Engine Land Join us as Kelsey Libert and Kristin Tynski, co-founders of Fractl, present how AI is transforming the SEO landscape. Hosted by Danny Goodwin from Search Engine Land, the discussion covers a wide range of topics, including the evolution of search, consumer sentiment towards AI, and effective strategies for leveraging AI in marketing. Kelsey and Kristin draw insights from a comprehensive study involving over 2,000 consumers and 800 marketers to highlight the adoption and impact of AI tools. You'll gain thoughtful tips about practical tools, content strategies, and the importance of maintaining brand visibility across rapidly changing platforms, making this an essential guide for marketers aiming to stay ahead in 2025. 00:00 Introduction and Webinar Overview 00:41 Meet the Presenters 01:06 Diving into AI's Impact on SEO 02:19 Consumer and Marketer Perspectives on AI 04:25 The Evolution of SEO and AI Integration 07:26 Generative Engine Optimization (GEO) 19:04 AI-Driven Content and Misinformation 29:16 Marketer Takeaways and Strategies 35:37 AI Adoption in Marketing 36:13 Fractal's AI Integration 36:45 AI Tools and Their Impact 37:57 Incentivizing AI Adoption 38:49 AI in Content Creation 43:17 Brand Visibility in AI Systems 48:44 Future of AI in Marketing 51:53 Q&A Session