Men’s Fashion Post was launched in 2012 by Eff Ulloa. What began as a viral Instagram account with more than 3M followers, quickly became the online editorial destination known as MensFashionPost.com
After 5 years of leading the men’s fashion and lifestyle space, MFP decided to transcended beyond the screen with the launch of the magazine, the Men’s Fashion Post Magazine. In addition to the daily stories online, the Men’s Fashion Post Magazine was printed twice a year celebrating men’s fashion and lifestyle interests. This ended in 2020 during the pandemic.
In 2024, Eff decided to launch the Men's Fashion Post Podcast with his co-host, Kas. Since then, MFP has continued to push for a fresh take on menswear and men's lifestyle.