CHANNEL PURPOSE:
Curate good information and be well informed.
CHANNEL NAME:
The channel name Ben Informato is Italian for "Good Information" or "Well Informed". It's ironic that in English it appears like a proper noun (first and last name) and so the channel name was choose.
CHANNEL BRANDING:
The channel logo is a graphic symbol consisting of the lowercase "b" and "i" from Ben Informato. Within the design is another symbol. Looking at the "b" and "i" as one graphic unit it illustrates a side profile of a person stepping forward or stepping ahead. The dot of the letter "i" is the head, the pillar of the letter "i" as the body and the curve of the letter "b" as one leg stepping forward.
Respectfully,
- Ben Informato