17:10
Case Study - V
22:08
Case Study - IV
22:32
Case Study - II
32:31
Case Study - I
22:24
Case Study - III
04:05
Consumer Protection
04:48
Providing Service Guarantees
04:19
Managing Service Recovery
06:11
Managing Customers
11:53
Pricing the Service
13:20
Managing Integrated Marketing Communications - II
13:27
Managing Integrated Marketing Communications - I
12:19
Designing the Physical Evidence
08:16
Managing Demand and Capacity - II
12:55
Managing Demand and Capacity - I
07:21
Managing Channel Conflict
10:15
Managing Service Delivery Channels
11:34
Educating Customers
16:12
Developing Service Personnel
15:14
Segmenting the Market, Targeting and Positioning
19:34
Exploring Marketing Oppurtunities
14:10
Exploring Marketing Oppurtunities - I
12:49
Services Marketing Process
17:53
Understanding the Micro-Environment - II
09:56
Services Marketing Research
14:08
Understanding Consumer Behaviour
28:49
New Service Development
05:56
The Service Product
27:09
Service Quality - II
06:46
Service Quality - I
19:12
Designing the Service Process - I
19:17
Designing the Service Process - II
29:45
Why Study Services Marketing Management?
27:07
Introduction
21:04
Characteristics of Services
26:06
The Service System
13:21
Understanding the Macro-Environment - I
09:24
Understanding the Macro-Environment - III and Understanding the Micro-Environment - I
25:14
Understanding the Macro-Environment - II
03:40
Prof Biplab Datta
X
About
Tags