B4U was launched in 1999 and since then the network has been labeled as the foremost Asian channel to pioneer Bollywood and Indian Entertainment worldwide. Since its inception, B4U has successfully created a brand with a strong momentum, across multiple platforms including TV, Cinema, Press, New Media and Digital. Today B4U is a select top brand on Bollywood Entertainment, Culture and Lifestyle.
B4U has been a household name, acting as the ambassador of, and allowing viewers worldwide to appreciate the high standard of entertainment it has to offer.
B4U's vision was to be at the forefront of taking Indian entertainment and Bollywood worldwide.
Today B4U has a presence in over 100 countries, and a potential audience reach of over 200 million viewers. With an ever expanding viewer base and newer platforms from theatrical distribution, to television, print, new media and digital, B4U is at the forefront of taking the magic of Indian entertainment and Bollywood worldwide.