The Agrobite play™ channel is aimed at everyone in the agricultural sector, as well as those who are interested in agribusiness. It provides a wide range of reviews of agricultural machinery, crop protection products, reports from events and podcasts on the Agrobite portal, discussing topical agricultural issues. The Agrobitė brand play™ channel is owned by UAB Lengva pradžia, which operates the Agrobitė agribusiness portal (www.agrobite.lt).