Founded by Seth Rogen and Lauren Miller Rogen, HFC is a national non-profit organization dedicated to raising awareness, inspiring change, and accelerating progress in Alzheimer’s care, prevention, and support. Our mission to care for families facing this disease, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates. HFC has raised over $12 million dollars, awarded over 290,000 hours of free in-home care relief to Alzheimer’s family caregivers, hosted nine star-studded variety shows and one celebrity-filled carnival, and is streaming on Netflix. HFC builds caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow. While there isn’t a cure, there is care. #LightForAlzheimers