23:33

Peter Naylor Maximizing Video Advertising

26:20

Paul Lewis - Set Better Prices

27:12

Simon Halstead on Programmatic Curation

13:36

Driving RMN Yield

08:30

iROAS Explained

23:56

Tim Stephens

02:47

Ad Tech Waterfall

13:50

Sources of Pricing Data

10:12

4 things publishers get wrong about Programmatic Advertising

08:43

Demand Side Platform (DSP) Pricing

05:55

Stop Protecting Your Time

28:45

Ramona Gonzales Lessons

08:29

Do I Even Need A Yield Team?

24:20

Michael Albers Mastering Fractional Work

14:14

Non Programmatic Pricing Attributes

30:25

Marc Grabowski

00:51

20240315 Intro2

27:30

Greg MacDonald 2024 Ad Tech Trends

36:44

Ian Thomas building Analytics in Digital Media

08:05

The impact of Adding an extra ad to a webpage

24:36

Stephanie Gutnik on DOOH

11:08

Why Publishers Swap Ads

28:45

Angie Eng Interview

23:28

Dr Duru Ahanotu on valuing Digital Media companies

10:02

Book Review: Game Changer (Izaret and Sinha)

11:18

I failed changing Sales Compensation

14:48

York Chan on Digital Media Yield Management in Asia Pacific

22:23

Dennis Buchheim fostering a healthy Digital Advertising Ecosystem

06:16

What is a Pricing Deal Desk?

13:28

Where should Yield Report?

10:29

First Price vs. Second Price Auctions in Digital Display Media

20:25

A conversation with Mike Petrella - The changing industry dynamics in Digital Media

24:15

Navigating the path from Manual to Programmatic selling in Digital Media

22:17

Video Advertising Nuances with James Rothwell

09:31

Creating Agency Incentives in Digital Media

11:28

Top 3 Differences between Europe and the US in Digital Publisher Yield Management

11:05

What is Yield Management in Digital Media?

08:26

Price Elasticity of Demand for Publishers in Digital Media

03:53

Evolution of Sales Models in Digital Media (Part 2) - Rise of Ad Exchanges

07:52

What is a Rate Card?

05:43

Evolution of Sales Model in Digital Media (Part 1)

13:22

Attributes of Online Ads

07:08

Modele 3 Digital Ad Formats

05:08

Digital Media Publisher Payment Models

00:48

Channel Overview