PRIME Fitness is the new standard in strength training equipment. PRIME's variable resistance SmartStrength technology is a true game changer in strength and athletic training. With SmartStrength, users can easily manipulate the strength curve of any exercise by moving the peak resistance of the load from the beginning (lengthened range), middle (medial range) and end (shortened range) of the exercise motion. PRIME is the only equipment on the plant that offers users the ability to train and recruit muscle fiber from origin to insertion. Watch these videos and visit www.PRIMEfitnessUSA.com to learn how your facility can benefit from PRIME equipment. #FindYourPRIME