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Common Thread Collective @UCjtbFqsqVORPBJMein0zLWQ@youtube.com

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Common Thread Collective is an ecommerce growth agency, help

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A marketing masterclass… All profitable brands share a few specific traits in common… COO Evolution 2024 2024 Prediction 3 2024 Prediction 2 2024 Prediction 1 Everyone in the organization should have a role in forecasting. If a forecast isn't a prediction, what is it? Accurate forecasting in ecommerce is an exercise in execution more than it is in modeling. MER was down over BFCM, what does this mean? Was 16% growth over BFCM a good result? We have growth, 16% top line growth for BFCM weekend What is the Growth Constraint? Ultimately every business exists to serve its shareholders. Mastering Growth Marketing: Strategies for 2024 and Beyond How do you message a discount? When is the BFCM starting for you this year? What is a day in the life like for someone executing a growth roadmap? LTV doesn't change much no matter how good your marketing is. State of the Union September Sucked There's not a more overrated principle in e-commerce than cross-selling. 2024 = The year of Margin Innovation 15% growth with a high level of 85% certainty One Big Sale Creating Revenue Peaks We built House of Highlights before House of Highlights even existed CTC's Growth Mapping Process Why do we talk so much about Q4 in Q3? How do you maximize this years Q4? 12.6% YoY Growth in '23 BFCM Revenue How to win Q4 What does it look like to say NO? What is the difference between measuring outcome and process? MOST ADS DON'T WORK! Set expectations, meet expectations Broad targeting, specific messaging. Media Buyer Expectations 200,000 radical health seekers.. What does that even mean? Not all tactics are inside of the ad account. Signs a brand is winning Heart and Soil broke our Growth Quotient score Grow 50% year over year! Return on invested capital (ROIC) Attribution Tools Are Hurting Your Acquisition Efforts Key Data Signals for Driving New Customer Revenue Growth We are not against attribution tools because we want to be, we are against them because....... How do you elevate your organizational integrity?
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