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𝐖𝐡𝐚𝐭 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞𝐬 𝐦𝐚𝐯𝐞𝐫𝐢𝐜𝐤𝐬, 𝐠𝐞𝐧𝐢𝐮𝐬𝐞𝐬, 𝐚𝐧𝐝 𝐫𝐞𝐛𝐞𝐥𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲, 𝐭𝐡𝐞 𝐦𝐮𝐧𝐝𝐚𝐧𝐞 𝐚𝐧𝐝 𝐫𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞? Is it their actions, intellect, or aura? The truth lies in all three. Yet, when we talk about these iconic individuals, we tell stories that inspire emotions and spark curiosity, making others feel as if they’re experiencing it firsthand.⁣
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𝐌𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐢𝐜𝐨𝐧𝐬 𝐦𝐚𝐲 𝐛𝐞 𝐥𝐨𝐧𝐠 𝐠𝐨𝐧𝐞, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐢𝐫 𝐥𝐞𝐠𝐚𝐜𝐲 𝐞𝐧𝐝𝐮𝐫𝐞𝐬. The same goes for businesses founded over a century ago, whose founders are no longer with us, yet we still consume their creations and reflect on their lasting impact. Story-selling is not for the faint-hearted; it’s for 𝐭𝐡𝐞 𝐛𝐨𝐥𝐝, 𝐭𝐡𝐞 𝐫𝐞𝐛𝐞𝐥𝐥𝐢𝐨𝐮𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞-𝐬𝐩𝐢𝐫𝐢𝐭𝐞𝐝.⁣

Hi, I am Kushal. I began studying storytelling and storyselling two years ago and realized that there are very few organizations or individuals who tell lasting stories.

𝐈 𝐚𝐦 𝐚 𝐝𝐞𝐯𝐨𝐮𝐭 𝐬𝐭𝐨𝐫𝐲-𝐬𝐞𝐥𝐥𝐞𝐫, 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚𝐧𝐚𝐥𝐲𝐳𝐞𝐝 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐝𝐚𝐢𝐥𝐲—𝐫𝐚𝐧𝐠𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐩𝐢𝐭𝐜𝐡𝐞𝐬 𝐭𝐨 𝐇𝐨𝐥𝐥𝐲𝐰𝐨𝐨𝐝 𝐦𝐨𝐯𝐢𝐞𝐬—𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐝𝐚𝐲.